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Car Value Chain Development Strategy And Model

   1, Opportunities and Challenges

Car car products industry value chain, from concept to design, research and development, through the various stages of processing, finished goods sent to consumers, and continue to provide services in a dynamic process. The convergence of the global automotive market, domestic market demand high, both for China’s auto industry a rare opportunity for development, but also a more serious challenge. China’s car industry, such as in the existing basis to improve and extend its industrial chain, the ability to develop into a highly upgraded industrial clusters can be embedded in the global automotive industry chain and upgrade the whole industry to deal with external challenges.

   2, to promote the development of car industry value chain, countermeasures

Strengthen the car parts industry

China’s car parts industry should be universal, modular, electronic products, products, environmental protection, light weight and so the direction of development, including: (1) changes in competitive strategy, the formation of comparative advantage. Relies on car components have the potential product, through capital works, complementary advantages, powerful alliances, as soon as possible the composition of a group of system development, production, and supporting capacity, for the two markets, car parts enterprise groups, the early formation of an international the competitiveness of leading parts suppliers.

   (2) distinguish between different circumstances, select the appropriate strategy. Already have competitive products to expand the production scale to economies of scale; right uncompetitive parts, to increase capital investment in technology development efforts to achieve synchronous development with the vehicle. (3) changes in organizational forms, to model updates. From the change in vertically integrated car industry, the situation start to break the vehicle vertical integration between enterprises of production organization forms to promote their businesses and vehicle parts and components between the independent and spin-off companies to realize the supply of parts enterprises modules.

Accelerate the development of car electronics industry

In order to further promote the industrial chain of China’s modern cars the establishment and development, should accelerate the development of car electronics industry, including: (1) strengthen the strategic alliance to promote industrial integration. Car e-business should be actively from the industry, a high degree of integration with the car manufacturers to form a stable, reasonable technology-sharing mechanism, the establishment of strategic cooperative relations. At the same time, car manufacturers should use its more powerful capabilities of technology and capital to build their own car electronics R & D platforms. (2) technology platform to accelerate the building of car electronics industry. The technical universities and research institutes with close co-operation, joint innovation, by leaps and bounds to speed up the industrialization of car electronic products.

Positive developments in the financial industry Cars

Actively develop the car finance industry, promoting China’s automobile industry chain development and improvement, including: (1) sedan financial business with the traditional separation of banking business. In this way, can promote the professionalization of financial services, cars will be big this industry is also in line with Bank of the direction of the ongoing transformation of the group. (2) strengthening the banking and specialized financial institutions and insurance companies cars cooperation between the complementary advantages. Banks, funds, payment and settlement, credit cards, outlets, but the apparent lack of specialization; the professional bodies have marketing experience, and manufacturers closely associated with the interests of advantages, but lack of funds; to the advantages of combining the two, what they need, to achieve win-win situation.

Efforts to regulate car rental service

Take the large-scale operation of the road, form a highly efficient inter-regional service network clusters, as soon as possible disorder of China’s car rental service development situation, including: (1) off-site also vehicles, network operators. Off-site leasing companies out of the car so that competition in small markets, big business, also reduced the cost of consumer spending. (2) uniform standards, and standardize management. Through the establishment of industry associations or federation, unified industry standards, improve the market environment, regulate competition, industry, the reduction of social waste of resources. (3) focus on the integration of the tourism industry. With the rise of tourism, holiday rental owners were growing car rental companies that undoubtedly provided a broad space for development.

Improve the automobile insurance industry

The healthy development of the motor insurance industry is to establish a perfect chain, an important condition for the car industry. To this end, establishment of a “vehicle insurance risk information system” to achieve insurance, and traffic control departments of two vehicle information, accident information, and insurance claims data, such as sharing of information, either to eliminate the risk of asymmetric information, but also can effectively control operational risks. Formulation and implementation as soon as possible “car insurance fund system”, in the car insurance industry to introduce competition mechanism, the implementation rate of liberalization, so that our car insurance industry really grow.

3, the car industry value chain to explore development models

In addition to strengthening and improving the national car industry value chain, all related sectors and promote the development of China’s car industry value chain, but also should be on the overall development of China’s car industry to take a unique development strategies and development model.

Actively construct the ecological value chain of China’s car industry

The formation of China’s car industry-specific value-chain system, stimulating the interaction of industries and enterprises to promote the car industry. Specifically include: (1) within the extension. The use of value-added technologies to strengthen existing forms of services to improve competitiveness. (2) The vertical extension. Car after-sales service that is an extension of the value chain. According to expert calculations, by 2010 to maintain the amount of China’s car ~ 84.31 million in 6650 between the car industry, strong growth in after-market car brought to a huge room for development. (3) cross-extend. The cars and other services for systems integration, package, providing customers with a complete service package, and thus enhance the overall consumption function. (4) spread to an extension. From the cars on behalf of the lifestyle and culture as a start to strengthen the relevant service areas to develop and development.

Strengthen the industrial chain related businesses, strategic alliances

The car industry and its related industries existed between the resources, products and services, interdependence, this is bound to a strategic alliance for the car companies to create favorable conditions. This strategic alliance is competition in the pursuit of cooperation, the joint parties is not a takeover or merger of the relationship, but rather complementary ways of cooperation, either to establish R & D strategic alliances can also create a procurement strategic alliances with multinational companies can also be formed a strategic alliance to form a “win-win”, “win-win” the interests of the community, to achieve the overall industrial structure, upgrade cars, and substantially upgrade the industry chain, each enterprise’s competitiveness.

Construction of an international competitive advantage, industry clusters

Internationally, the cars are basically industrial cluster around one or more automobile assembly plant for parts and components together with other related businesses gradually formed. Such clusters can produce and release a cluster effect, access to external economic advantages, which help to improve the industry’s competitive advantage. But our country has not in the strict sense of the car industry clusters, only some of the geographical concentration of production. In view of this, may take the following three kinds of ways to promote China’s automotive industry cluster to speed up the formation and development, including: the geographical concentration of enterprises through the car, and constantly improve the aggregation effect; the promotion of car companies and the cooperation between the relevant units to strengthen joint action effects; to strengthen necessary for system construction, formation and effect of the release of the system.

Speed up the integration into the international car industry value chain

Changed from the previous configuration the car industry value chain, confined to a region or country “self-style” ideas and methods, phased and gradual integration into the car industry, global procurement, manufacturing, sales, R & D system, the rational use of domestic and international markets, two kinds of resources.

Include: (1) increase the level of cooperation. Completely changed from the previous “market for technology” strategy and tactics, and gradually improve China’s car companies and foreign multinationals, low-level and low-level cooperation. (2) to accelerate industrial upgrading and a phased transition to the high-end industrial value-added chain, and gradually realize the value chain development strategy of phased escalation of the recent emphasis on improving production efficiency, establish an efficient scale of production as the goal, as soon as possible to achieve economies of scale; long-term in order to enhance product development capacity, increase the technological competitiveness as the goal.
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